Check facts before taste. First the product, price, text, claims and rights. Then fit: placement, the page it links to and your brand. One named person approves the exact file that will run.
The ten point review
| Check | What to look at | Hold the ad when |
|---|---|---|
| Product | Shape, color, label, pack size | It is not exactly the product you sell |
| Text in the image | Every word, at full size | Any letter is garbled or misspelled |
| Price and offer | Numbers, dates, codes | They differ from what is live in Shopify |
| Claims | Benefits, results, comparisons | You cannot prove it today |
| Social proof | Stars, reviews, badges, quotes | The AI invented it |
| People | Faces, hands, bodies | Anything looks wrong or implies a real customer |
| Rights | Photos, music, voices, fonts | You cannot say where it came from |
| Placement | Feed, Stories and Reels crops | Text, logo or product hit the edges |
| Landing page | The page the ad links to | The page tells a different story |
| Brand | Colors, type, photo style, voice | A rival could run it unchanged |
Common AI mistakes in ecommerce ads
- The product changes slightly: a different cap, a new color, an extra button.
- Badges and ratings appear that nobody earned, like Bestseller or five stars.
- Small text in packaging or backgrounds turns into nonsense.
- Hands, fingers and reflections look wrong on close inspection.
- Variants in a batch are near copies, so the test learns nothing.
Fake proof is a legal risk, not a style issue
In the United States, the FTC rule on reviews and testimonials bans fake reviews and testimonials, including ones generated by AI. If an AI tool adds a quote or a rating, remove it unless it is real and you can show where it came from. Check the rules in each country you sell to.
Review in batches, not one by one
- Group the batch by concept, then review one concept at a time.
- Kill weak concepts first, then check details on the survivors.
- Look at the batch next to your last ten live ads to spot sameness.
- Write comments on the ad, then hand them back to the tool as the next brief.
Generator apps still need this step
Shopify App Store generators such as Promer AI Ads, AdCreator AI, Wake AI and PotionAds make ads from your product photos, and some publish to Meta for you. They save hours. None of them can judge whether the result is true to your product and your brand. That part stays with you.
FAQ
How do you review an AI generated ad?
Check facts first: product, text, price, claims, proof and rights. Then check placement, the landing page and brand fit. One person approves the final file.
Can AI ads include customer reviews?
Only real ones you can source. In the US the FTC rule bans fake reviews and testimonials, including AI generated ones.
What are the most common errors in AI product ads?
Small changes to the product, invented badges and ratings, garbled text and odd hands or reflections.
How long should a review take?
A focused check takes a few minutes per ad. Reviewing by concept in batches is faster than one ad at a time.