Short answer
AI ads drift to the average because rules go in as text and every ad is made alone. Put each ad next to its page and email, and cut any ad a rival could run.
Why it happens
- Models lean to the average of what they have seen. Average looks like everyone.
- Brand rules go in as text. A sentence about your colors is not your colors.
- Each ad is made in its own chat, with no view of your last ten ads.
- Nobody compares the ad to the page it links to.
A 10 minute visual check
- Put every live ad next to its landing page and the email that follows.
- Check color, type, offer and photo style across all three.
- Remove any ad you could swap onto a rival brand without anyone noticing.
- Leave comments on the ad itself, not in a chat.
- Give the comments back to the agent as the next brief.
Give the agent better inputs
Key point
Feed it your best real ads and photos, not only a style guide. Show what good looks like for your brand. Then look again after launch, because drift starts with the second batch.
FAQ
Why do AI generated ads all look alike?
Models lean to the average of what they have seen, brand rules go in as text, and each ad is made in its own chat with no view of your last ads.
How do I make AI ads look like my brand?
Feed the agent your best real ads and photos, not only a style guide, and check every ad next to its landing page and email.
How often should I check AI ads?
Look again after every launch. Drift starts with the second batch.