Pet Food Ads: Rock Paper Scissors Trend Report (2026)
- →Game format creates shareability and lowers commercial intent perception
- →Best platforms: TikTok
- →Top Pet Food brands using this format: The Farmer's Dog, Nom Nom
- →Average Pet Food CPA: $25–$65 on Meta
- →Production tip: Use the 'forced choice' format to lower purchase resistance — the decision was m...
Game format creates shareability and lowers commercial intent perception. In the Pet Food category specifically — where transition from existing food, ingredient trust, palatability guarantee, subscription commitment — the Rock Paper Scissors format has become one of the most reliable drivers of profitable ad performance in 2026.
Why Rock Paper Scissors is Dominating Pet Food Ads in 2026
Two or more creators play rock-paper-scissors with the loser or winner having to use/try/buy the product.. For Pet Food brands, this structure addresses the core challenge: transition from existing food, ingredient trust, palatability guarantee, subscription commitment.
Platform fit: TikTok. With Pet Food top platform being Meta and average CPA at $25–$65, Rock Paper Scissors ads are delivering measurable results.
Who's Doing It Best
Leading Pet Food brands using Rock Paper Scissors: The Farmer's Dog, Nom Nom, Ollie, PetPlate, Jinx. Common trait: functional-beverage,subscription-boxes,coffee-tea.
How to Launch Your Rock Paper Scissors Campaign
Production tip: Use the 'forced choice' format to lower purchase resistance — the decision was made randomly, not commercially.
Premium, fresh, or functional DTC dog and cat food brands emphasizing quality ingredients and health
Frequently Asked Questions
Why is the Rock Paper Scissors format trending for Pet Food brands in 2026?
Game format creates shareability and lowers commercial intent perception. For Pet Food brands, transition from existing food, ingredient trust, palatability guarantee, subscription commitment, making Rock Paper Scissors one of the most effective formats available.
How much does it cost to produce Rock Paper Scissors ads for Pet Food?
Production costs vary, but the Rock Paper Scissors format is known for being accessible. Use the 'forced choice' format to lower purchase resistance — the decision was made randomly, not commercially.. Most Pet Food brands can produce this format in-house with a basic smartphone.
Which Pet Food brands are winning with Rock Paper Scissors in 2026?
Leading Pet Food brands using this format include The Farmer's Dog, Nom Nom, Ollie, PetPlate, Jinx. functional-beverage,subscription-boxes,coffee-tea.
What platform is best for Rock Paper Scissors ads in Pet Food?
TikTok. For Pet Food specifically, Meta drives the best ROI with an average CPA of $25–$65.