How Poppi Uses Rock Paper Scissors Ads — And How to Clone It
Poppi has built one of the most recognisable ad playbooks in functional-beverage using the Rock Paper Scissors format. Their scaling weapon: prebiotic soda with celebrity backing and retail presence that creates mainstream accessibility. Here's exactly how they do it — and how to clone it for your brand.
Why Poppi Uses Rock Paper Scissors
Poppi's ad strategy is anchored by celebrity and accessibility. The Rock Paper Scissors format — Two or more creators play rock-paper-scissors with the loser or winner having to use/try/buy the product. — slots perfectly into this because game format creates shareability and lowers commercial intent perception.
The format works particularly well for functional-beverage,subscription-boxes,coffee-tea and performs best on TikTok.
The Rock Paper Scissors Framework
Two or more creators play rock-paper-scissors with the loser or winner having to use/try/buy the product.
Production tip: Use the 'forced choice' format to lower purchase resistance — the decision was made randomly, not commercially.
More Poppi Ad Hooks
Frequently Asked Questions
Why does Poppi use the Rock Paper Scissors format so consistently?
Poppi has built its ad strategy around prebiotic soda with celebrity backing and retail presence that creates mainstream accessibility. The Rock Paper Scissors format aligns perfectly with this because game format creates shareability and lowers commercial intent perception.
Can I clone Poppi's Rock Paper Scissors approach for my brand?
Yes — brands.menu lets you clone the Rock Paper Scissors framework and adapt it to your product. The format works best for functional-beverage,subscription-boxes,coffee-tea and performs well on TikTok.
What results can I expect from the Rock Paper Scissors format?
Game format creates shareability and lowers commercial intent perception. Production tip: Use the 'forced choice' format to lower purchase resistance — the decision was made randomly, not commercially..
Clone the Poppi Rock Paper Scissors Formula
Use brands.menu to adapt Poppi's proven ad concept to your own Functional Beverage brand.
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