How Laird Superfood Uses Numbers Game Ads — And How to Clone It
Laird Superfood has built one of the most recognisable ad playbooks in functional-beverage using the Numbers Game format. Their scaling weapon: big wave surfer laird hamilton founder story combined with functional mushroom creamer education that builds authority. Here's exactly how they do it — and how to clone it for your brand.
Why Laird Superfood Uses Numbers Game
Laird Superfood's ad strategy is anchored by founder athlete and education. The Numbers Game format — Lead with a surprising, specific statistic or number that immediately communicates the scale of the problem or the impact of the solution. — slots perfectly into this because data-forward openers signal authority and attract high-quality, decision-ready audiences.
The format works particularly well for skincare,wellness-mindfulness,sleep-recovery,protein-nutrition,pet-food and performs best on Meta.
The Numbers Game Framework
Lead with a surprising, specific statistic or number that immediately communicates the scale of the problem or the impact of the solution.
Production tip: The number must be verifiable and unexpected. '87% of women are using the wrong SPF for their skin type' stops scrolls.
More Laird Superfood Ad Hooks
Frequently Asked Questions
Why does Laird Superfood use the Numbers Game format so consistently?
Laird Superfood has built its ad strategy around big wave surfer laird hamilton founder story combined with functional mushroom creamer education that builds authority. The Numbers Game format aligns perfectly with this because data-forward openers signal authority and attract high-quality, decision-ready audiences.
Can I clone Laird Superfood's Numbers Game approach for my brand?
Yes — brands.menu lets you clone the Numbers Game framework and adapt it to your product. The format works best for skincare,wellness-mindfulness,sleep-recovery,protein-nutrition,pet-food and performs well on Meta.
What results can I expect from the Numbers Game format?
Data-forward openers signal authority and attract high-quality, decision-ready audiences. Production tip: The number must be verifiable and unexpected. '87% of women are using the wrong SPF for their skin type' stops scrolls..
Clone the Laird Superfood Numbers Game Formula
Use brands.menu to adapt Laird Superfood's proven ad concept to your own Functional Beverage brand.
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